Get fitter and lose weight without hating the gym.
Beginner-friendly personal training in Cardiff and online. No fad diets. No shouting.
Strength and nutrition coaching with Sam Jefferies, a Level 3 personal trainer and BJJ purple belt. Built around your week, not a template.
Training that doesn’t feel like training, with BJJ-style conditioning to keep things fun. You don’t need to grapple, and you don’t need to be fit to start.
Level 3 Exercise Referral qualified, for clients starting out with a health condition or coming back from time off.
Whether you’ve never set foot in a gym or you’re coming back after a break, the plan meets you where you are.
From first chat to steady progress, here’s what working together looks like.
We talk through your goals, schedule and training history. No pressure.
Your programme fits your week, your experience and, if you grapple, your class schedule.
Coaching in person or online, with check-ins to keep you on track.
We look at what’s working and change what isn’t.
Straight from clients, no polished marketing speak.
“Sam helped me change my diet, bring in small exercises in my daily life and given me a gym programme I actually enjoy — I’ve lost over 2½ stone.”
Results vary. Shared with client consent.
Sam Jefferies: personal trainer, online coach, and BJJ purple belt at Cardiff BJJ. Sponsored by Soultaker Fightwear. The vibe is simple: train hard, don’t take yourself too seriously.
“Sometimes just showing up is the win.”
Based at Unit 12, Freemans Parc, Penarth Rd, Cardiff.
PT qualifications recognised by CIMSPA
No. Most clients start as beginners or are coming back after a break. We start where you are, go at your pace and learn technique before anything gets heavy. You don’t need to be fit to start.
Book a free call using Sam’s online calendar. Booking a slot is the only way to get in touch, and Sam will be ready for you at your chosen time. We’ll talk through your goals, schedule and training history, with no pressure to sign up.
1:1 personal training is £45 per session, or £400 for a block of 10 sessions. Returning 1:1 clients get a loyalty rate of £40 per session. Online coaching is £185 per month. For BJJ strength and conditioning, ask about pricing on your free call.
A training programme built around your week, a weekly check-in, nutrition coaching alongside your training, and direct messages with Sam between check-ins. It’s £185 per month.
Sam is Level 3 Exercise Referral qualified, so he can work with clients starting out with a health condition or returning after time off. Mention it on your free call so your plan can be built around it.
Yes. Sam holds a Level 4 qualification in Nutrition for Weight Management and Athletic Performance, and nutrition coaching comes alongside your training, in person and online.
In-person sessions are at Unit 12, Freemans Parc, Penarth Rd, Cardiff. Online coaching works wherever you are.
Pick a time that suits you. Nothing fancy, just a plan that fits your life. Booking a slot is the only way to reach Sam, so all enquiries start here.
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